Workhaus Commerce Court South
30 Wellington Street West
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Boost Your Website’s Conversion Rates

Start getting Best-in-class Results from optimization

The Conversion Optimization Masterclass will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property

  • Improve your skills in conversion optimization, UX, and web analytics
  • Understand what works on websites, and what doesn’t
  • Develop better A/B testing ideas that win more often
  • Connect with and learn from peers around the world
  • Get insights from the pros that will help you grow your business

Learn a systematic, repeatable process

True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.

After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.

Master conversion research

80% of CRO results come from research. You’ll learn all about qualitative and quantitative research – topics like digital analytics, mouse tracking, eye tracking, and user testing

Become a pro at testing

You will learn about proper testing statistics, managing the testing process, and A/B testing strategies that get results.

Optimization goals

"optimization" is the discipline of applying advanced analytical methods to make better decisions. Under this framework, business goals are explicitly defined and then decisions are calibrated to optimize those goals. The methodologies have a long record of success

Statistical learning

Ensuring results are repeatable by employing a wide array of statistical methodologies. Variable selection, validation testing, simulation, control groups and other techniques together help to distinguish true effects from chance events

The Conversion Rate Optimization Masterclass Training Program 

This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.  Conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers


Optimizers need to know a lot about a lot. This covers the fundamentals one needs to know before optimizing anything.

  • CRO foundations
  • Conversion copywriting
  • Design & UX
  • Persuasion & online psychology
  • Best practices of high-converting websites
  • Principles of persuasive design
  • Intro to digital analytics
  • Data-driven attribution

Conversion Research

Assess current situation, collect and evaluate data, identify problems and opportunities.

  • Using Research to identify issues
  • Heuristic analysis
  • Digital analytics
  • User testing
  • Survey design
  • Qualitative research
  • Data-Driven user personas
  • Mouse tracking
  • Eye tracking
  • Conducting a Google Analytics audit
  • Using analytics to find conversion opportunities
  • Google Tag Manager

Testing Strategies

What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?

  • A/B testing statistics
  • A/B testing mastery
  • Common testing mistakes and how to avoid them
  • How to run tests: from hypotheses to stopping rules
  • Prioritizing tests: how to decide what to test next
  • Validity threats: what can skew your test results
  • Testing QA

Optimization Strategies
Optimization is more than just testing. You need to know every aspect of the full customer journey before you can influence it.

  • Managing a redesign
  • Optimizing for B2B
  • Customer value optimization
  • Landing page optimization
  • Creating a segmentation strategy


Join Over 3,000 Happy Customers ...

After literally the second slide...I had gotten the value of what I paid.

After literally the second slide of Craig’s powerpoint presentation of his ‘Growth Hacking’ workshop, I already felt I had gotten the value of what I paid. Either I’m that great of a learner – or his shit is legit.  His presentation was intense and fully packed with immediately useful tips – literally every slide had a point or message.. there was no filler. My brain is so amped and I feel super motivated to apply some of the techniques presented about.. I can’t wait to see the results for my business!!


by far the most informative and relevant.

Thank you very much for an insightful seminar! I’ve attended several similar seminars and yours’ is by far the most informative and relevant.


it was awesome! 

I attended the growth hacking crash course with Craig and it was awesome! It was a very open environment as he encouraged us to bounce ideas off each other which was very effective. I would definitely recommend this course to anyone seeking to grow their business or take it to the next level. The three hours go by way too quick so be sure to take advantage and more importantly take notes!!